Training Sessions for Market and Social Researchers
Basic Statistics
Designed to benefit researchers at the start of their career and staff in support services
- Understanding Statistical Variance
- Sampling: Theory and Practice
- Sample Designs
- Weighting Procedures
- Statistical Significance Testing
- Correlation and Simple Regression
Advance Statistics
Designed to benefit more senior research practitioners and users who have a grounding in basic statistics but who wish to gain an understanding of more advance statistical techniques
- Multivariate Segmentation methods
- Factor Analysis
- Cluster Analysis
- Automatic Interaction Detector (AID) and CHAID
- Conjoint Analysis
- Multiple Regression
- Mapping Techniques (inc Correspondence Analysis)
- Pricing Models and Techniques
- Product Testing (inc Preference and Discrimination Tests)
General Training Sessions
Of benefit to recent graduate researchers and support staff
- Essentials of Market Research
- Questionnaire Design
- MRS Code of Conduct