Cliff Holmes has been a board director at Now Research, ORC and Essential Research over his career as well as Head of Group Sampling and Statistics at Synovate.
He specialises in market research statistical techniques and training, as well as being a fully qualified and highly experienced qualitative researcher. He is also a Fellow of the Market Research Society. His chapter on Multivariate Analysis in the Consumer Market Research Handbook is considered by many to be the definitive text on the subject.
Cliff is a proud member of the
Yuka Research Network based in New York and London, providing high standards of qualitative research and statistical expertise.
